Search Engine Marketing (What is SEM?)

Search Engine Marketing (SEM) is when your business pays search engines such as Google or Bing to have your Website or content on specific subjects appear near the top of a search results page on that topic.

When you have SEM set up, either your Website or a “snippet” or both will be shown on a results page with a small box to the left that says 'AD.' People who seek information on a specific topic will know that your result is a paid advertisement. Studies show that the majority of people will click on one of the first three results on a Search Engine Results Page or SERP. 

Unlike SEO, which ranks search results organically that are based mostly on the 'reader value' of the content, SEM uses a variety of strategies that a company pays for to increase traffic to its Website.

Some of the strategies that we can assist you with are:

  • Paid Search
  • Sponsored Listings
  • Pay-Per-Click (PPC) Marketing Campaigns
  • PPC Advertising
  • PPC Lead Generation
  • Ad Campaigns
  • Conversion Analysis
  • Keyword Research
  • Monitoring of Campaign Performance


SEM Marketing Strategy

In a PPC Marketing Campaign, you pay a search engine such as Google to have them list ads for your Website. Depending on the rate you pay to the search engine company, your ads will usually get listed above organic (standard) search results.

When someone performs a search and clicks on your advertisement, you then pay the search engine company the Cost Per Click (CPC). PPC Marketing – when used properly – is one of the most effective methods of Internet marketing. However, SEM works best when combined with quality SEO practices that result in ranked organic information.

Ready to learn more? Contact us today. Our expert team can assist you with getting the most SEM results for your money and with optimizing your Website and organic content for maximum SEO effectiveness.

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